The mark consists of a burgundy oval, inside of which appears the word "Pura" written in stylized, green characters, with a portion of the inside of the letter "u" colored in burgundy simulating dirt and a depiction of a light green plant with leaves stemming from it; two horizontal, parallel lines immediately below the letters "u", "r" and "a" with the word "MORINGA" between them, all in color burgundy; and the phrase ""La Planta Más Nutritiva Del Planeta"" written in stylized, green characters, disposed below the letter "P" and the horizontal lines. All of the foregoing appears against a white background. The color white appearing outside the oval is not claimed as part of the mark and is used only as background to provide contrast.