The mark consists of the cartoon head of a young boy, outlined in red with white fill, not in profile, wearing a red baseball cap with the white capital letter "B" on the front panel of the crown of the cap eating a hamburger outlined in red with red stippling on the hamburger bun, stuffed in his mouth with 3 red expression lines emanating outward from the upper right portion of the hamburger. Red is claimed as a feature of the mark. The color white is claimed as a feature of the mark as to the lettering and fill, but not where it represents background and/or transparent areas.