The mark consists of A large Circle depicting the rim of a wooden barrel, with a smaller circle inside that depicts a structure at the top of a waterfall. This structure has two large windows and has shirts and bags displayed outside of it. There is a chalkboard sign advertising shirts, hats, and fashion outside of the structure. Below the waterfall, swirls of water turn upward and part of a wooden barrel is displayed. Contained within the large circle that depicts the rim of a wooden barrel, at the top, are the words "THE OUTDOOR" in a semi-circle shaped sign made to look like wood. At the bottom, a rectangular sign made to look like wood says the word "MARKET" in bold type. Below the word "MARKET," the sign says "CLOTHING AND ACCESSORIES" followed by a bullet point and then "NIAGARA FALLS NY." This sign at the bottom extends beyond the large circle on the left and right sides.