Software application service providing technology that enables users to receive real-time notifications on their mobile phones or tablet and that enables shops, museums, stadiums, restaurants, bars, and entertainment venues to detect, analyze, and act upon the location of mobile devices within a geographic area; platform as a service and software for providing customer activity in real-time in various locations; providing targeted messages, data, information, and discounts, via mobile, wireless and handheld devices; software application service for users to share information, find friends, invite new users, engage in social networking, obtain and share information on events, entertainment, coupons, rebates, discounts or special offerings on goods and/or services of others