Providing temporary use of non-downloadable video games, non-downloadable computer games, online board games, online video games, online computer games; providing a website featuring non-downloadable game software; providing information, news and commentary in the field of children's entertainment and educational content via the Internet and mobile and wireless networks; entertainment services in the nature of development, production and distribution of multimedia entertainment and educational content for children; provision of non-downloadable videos, music, games and images featuring children's entertainment and educational content via the Internet and mobile and wireless networks; providing a website for entertainment and educational purposes featuring music, photos, videos, blogs and entertainment information for children; entertainment services in the nature of development, production and distribution of audio visual programs for children; providing non-downloadable online e-books and e-zines in the field of children's entertainment; providing online journals, namely, blogs in the field of children's entertainment; providing a web site featuring entertainment and educational activities for children; providing advice and information in the field of educational and entertainment activities for children