Interactive computer and video games; Computer game and video game programs; Computer software, namely, game software; Computer game and video game software; Computer and video game software and related instructional manual sold as a unit; Interactive Game Software; Electronic Game and downloadable digital game software; Electronic game and downloadable digital game programs; Downloadable software in the nature of a mobile application used for playing interactive games; Computer and Video Game Discs and Cartridges; Radio Frequency Identification (RFID) enabled readers; Near Field Communication Technology (NFC) enabled readers; Virtual goods, namely, downloadable electronic games featuring toy figures and action figures for use in on-line virtual worlds; Electronic and digital publications, namely, downloadable books for educational and entertainment purposes in the field of language, arts, sports, culture, and globalization; Interactive entertainment software featuring animated characters, stories and educational games, competitions and quizzes based on animated characters; Computer, video and electronic games featuring virtual toy and action figures and their accessories for use in virtual environments; Computer, video and electronic games featuring virtual currency and coins for use in virtual environments; Computer, video and electronic games featuring customizable worlds for use in virtual environments created in which users can interact for recreational, leisure and entertainment purposes

Jewelry

Games and playthings, namely, toy figures for game playing, accessories, and environments therefore, namely, clothing, food, furniture, vehicles, homes, pets, playgrounds, stores, recreational buildings, and schools; Toy figures and action figures and accessories therefore; Toy figures and action figures having radio frequency identification (RFID) chips and tags; Toy figures, action figures, and accessories therefore having near field communication technology (NFC) chips and tags; Toy figures and action figures having electronic chips and tags; Toy Jewelry; Toy Jewelry having radio frequency identification (RFID) chips and tags; Toy Jewelry having near field communication technology (NFC) chips and tags; Toy Jewelry having electronic chips and tags; Carrying cases and holders specially adapted for toy figures, action figures, and accessories therefore; Play sets for toy figures and action figures; Apparatus for playing electronic, computer, and video games using radio frequency identification (RFID), namely, interactive control pads; Digital electronic device for playing electronic, computer and video games using radio frequency identification (RFID), namely, interactive control pads; Handheld unit for playing electronic, computer and video games using radio frequency identification (RFID), namely, interactive control pads; Apparatus for playing electronic, computer and video games using near field communication technology (NFC), namely, interactive control pads; Digital electronic device for playing electronic, computer and video games using near field communication technology (NFC), namely, interactive control pads; Handheld unit for playing electronic, computer and video games using near field communication technology (NFC), namely, interactive control pads

Entertainment services, namely, providing online video and computer games; Entertainment services, namely, providing on-line interactive games; Entertainment services, namely, providing images and sounds in the form of online electronic games, related non-downloadable electronic game screen shots and non-downloadable videos featuring game content; On-line entertainment services offered over a worldwide communication network featuring on-line non-downloadable computer, video, and electronic games, electronic game contests, non-downloadable webi-sodes featuring animated characters and stories relating thereto, non- downloadable video clips featuring animated characters and stories relating thereto; Provision of computer and video game information relating to toy figures, action figures, and their accessories and environments; Providing on-line non-downloadable electronic and digital game software; Providing on-line non-downloadable electronic and digital game programs; Entertainment services, namely, providing on-line non-downloadable virtual goods, namely, electronic games featuring toy figures and action figures for use in virtual worlds; Entertainment services, namely, providing on-line non-downloadable virtual goods in the nature of animals for use in on-line virtual worlds; Electronic and digital publications, namely, on-line non-downloadable books for educational and entertainment purposes in the field of language, arts, sports, culture, and globalization; Providing on-line non-downloadable virtual worlds in which users can interact for recreational, leisure or entertainment purposes that contain animated characters, clothing, food, furniture, vehicles, homes, pets, playgrounds, stores, recreational buildings, and schools or other virtual artifacts, real or imagined, for use in virtual environments created for entertainment and educational purposes; Entertainment services, namely, providing virtual non-downloadable toy and action figures and their accessories for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing non-downloadable virtual currency and coins for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing virtual non-downloadable customizable worlds for use in virtual environments created for entertainment purposes in which users can interact for recreational, leisure or entertainment purposes