The mark consists of 4 elements inside a brown circle: 1.- The word "MORELIA" in white color, using a custom font and located in the upper part of the circle, centered, forming and arch that follows the shape of the circle 2.- Two white, heart shaped, drawings located just above an imaginary horizontal line that would divide the circle in two semicircles 3.- The words "GOURMET HANDCRAFTED POPS" in white color, using a custom font and located in the lower part of the circle, centered, forming an arch that follows the shape of the circle. 4.- A drawing of a female character's face in the color white, inspired on an icon of the Mexican culture, the Dapper Skeleton (Calavera Catrina). The drawing uses an upside down, black heart shape to represent the nose of the character and an orange and yellow pop shape in the middle of the forehead. The character has a brown upper lip and an orange bottom lip, both lips are outlined in black. The eyes are outlined in black and the eyebrows are yellow and orange. The cheeks and forehead of the character are decorated by shapes that resemble parts of a plant (leafs and stems) in the color orange.