The mark consists of an image of a chicken outlined in black with a black coat covering all of its body except its head, feet, tail and wings. On the underside of the chicken are the letters GEN in capital letters. The chicken image has sideburns on the side of its head. To the right of the chicken is an image of a modified flowing American flag with three black stripes. To the left of the chicken are three small lines emanating from the chicken. Under the chicken is the term Burnside in script font with a capital B and the rest of the letters in lower case. A line appears under the term Burnside. Under the line, on the left side is an image of a star with lines emanating therefrom in all directions. To the right of the star is the term Biscuits in all capital letters. To the upper right of the term Biscuits are three small lines proceeding from the upper left to the lower right.