The mark consists of a stylized fictional character depicting a cave man. The character is wearing a yellow long shirt bearing black dots, having a brown colored face and head representing hair and a beard, an open mouth with a visible pink tongue, black eye-brows and black and white eyes, peach colored ears, nose, hands, legs and feet. The character appears to be holding the top of a white bag with a green dollar sign and a brown band in his right hand and a model house having light green, striated sidewalls, a dark green door, dark green window shutters, light green shingles and blue windows in his right hand.