The mark consists of a design and the wording "BIRRIFICIO SINCE 1877 ANGELO PORETTI BOCK CHIARA HOPS MASTERS 5 11.2 FL. OZ. LUPPOLI 330 ML BEER". The design is comprised of an oval label in brown, light brown and dark brown, with a curved top and bottom and straight left and right sides. The top of the label contains a cream colored polygon with interior curved lines in ochre. Inside of the polygon at the top is "BIRRIFICO" in dark blue with gray shadowing. Underneath this wording is a curved gray line, and below this is "SINCE 1877" in smaller ochre font. Underneath this wording is "ANGELO" in dark blue larger font with gray shadowing, and below this is "PORETTI" in dark blue smaller font with gray shadowing. In the middle of the label is "BOCK CHIARA" in white, and above and below this wording is an ochre curved line. Extending from each of the four corners of this wording is a dark brown curved line. The bottom portion of the label contains a cream colored polygon. Inside of the polygon at the top is "HOPS MASTERS" in dark blue, and on either side of this wording is a dark blue curved line. Underneath this wording is "5" with a brown interior and a brown, beige, and ochre border. This number is placed on a background comprised of beige horizontal lines, and on either side of this number is a beige hop. Tracking the bottom curve of the polygon are four ochre diamonds. Between the first two diamonds is "11.2. FL. OZ." in ochre, between the second two diamonds is "LUPPOLI" in brown, and between the third two diamonds is "300 ML BEER" in ochre. The white in the background is not claimed as a feature of the mark.