Advertising services; placement and distribution of advertisements via computer, telecommunications, and broadband networks on multiple platforms and devices; advertising serving services, namely, managing the serving, targeting, monetization, tracking and reporting of advertisements; matching buyers of advertising with sellers of advertising; dissemination of advertising for others via the internet; marketing services, namely, conducting consumer tracking behavior research and consumer trend analysis; market research services relating to advertising and marketing, namely, providing website, application, and video consumption metrics, statistics, user activity data, and marketing and advertising reports of users' activities; advertising and promotion services; advertising by transmission of on-line publicity for third parties through electronic communications networks; audience rating determination for audio, video, and multimedia multicasts; advertising and business management services, namely, services in connection with measuring, managing, syndicating, tracking, and/or monetizing videos