The mark consists of a rectangle held as background. Big, bold stylized type that reads: The Pint. The word "The" is vertically set, the word "Pint" is horizontally set. Set in between "The" and "Pint" is a graphic design depicting a common beer glass, or pint glass with a compass rose set in the center of the glass. The compass rose has centered in it, the very same pint glass it itself is centered on. In further detail, the pint glass appears to be filled with beer. In addition to the pint glass depicts beer foam flowing over the side of the glass. The beer foam in contrast with the beer creates a shape that is reminiscent of the foothills and mountains that can be seen across Colorado's front range. Located on the top right corner of the background, above the word "Pint", is a slogan that reads "The Beer Drinker's True North". The typeset for this slogan is small in comparison to "The Pint".