The mark consists of the terms "ONE GOOD TURN MADD CARSFORMADD.ORG", wherein the terms "ONE GOOD TURN" are depicted in a capitalized and stylized black font, with the exception of the letter "U" which is depicted as a stylized red U-turn arrow design pointing upward, with the term "MADD" appearing in a smaller lowercase black stylized font immediately below the terms "ONE GOOD TURN" and separated therefrom by a horizontal black line, with such terms appearing directly above the terms "CARSFORMADD.ORG" depicted in a much smaller stylized lowercase red font, wherein all such elements appear immediately adjacent to a stylized red background shape with a white design of an upright martini drinking glass having a diagonally oriented car key design superimposed thereon.