Blank recording discs, namely, compact discs; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus; protective helmets for sports; glasses, sunglasses, sports glasses, namely, sports goggles for use in skiing, racquetball, swimming; computer software for individual and multi-player network games and interactive evolutive scenario games; computer software for the development of graphical user interfaces and data visualization; communications software for connecting computer network users; fiber-optic transmission systems, namely, fiber optic transmitters, receivers and transceivers used in the transmission of video, audio, and data signals over optical fiber; data processing software and computer hardware; electronic hand-held units for the wireless receipt and transmission of data that enables the user to keep track of or manage personal information and has the capacity to transmit and receive voice, image and video communication; portable digital electronic devices for recording, organizing, transmitting, manipulating, and reviewing text, data, image, and audio files and operating software therefor; hand-held electronic devices for the wireless receipt and transmission of data; portable telecommunication instant messaging devices; hand-held electronic devices for data, voice, image and video communication; computer game software for mobile handsets; electronic game software for mobile handsets; acoustic machines and apparatus, namely, radios, cassette tape players and recorders, radio cassette recorders, portable cassette tape players, compact disc players and recorders, mini disc players and recorders, mini disc decks, DVD (digital versatile disc) audio players and recorders, secure digital players and recorders, secure digital card, audio speakers, stereo tuners, amplifiers, stereo component system comprised of tuners, amplifiers, audio speakers, record players, graphic equalizers, radios incorporating clocks, IC (integrated circuit) recorders, digital sound processors, headphones, earphones, microphones, sing-along cassette players and recorders in the nature of karaoke players, pre-recorded compact disc featuring sports, electric megaphones, audio and video recorders and players for language laboratories, car audio systems comprised of stereos, speakers, amplifiers, equalizers, crossovers and speaker housings, public address systems, audio mixers, audio equipment cleaners, namely, magnetic head cleaners, audio cables, video cables, audio-visual machines and apparatus, namely, television receivers, cathode ray tube displays, cathode ray tubes, television signal image pick up tubes, plasma television receivers, plasma displays, LCD (liquid crystal display) television receivers, liquid crystal displays, combined television receiver with video tape recorder, combined television receiver with audio and video disc player, antennas, tuners for satellite broadcasting, tuners for television, Internet display terminals, video projectors, video cassette recorders, camcorders, video cameras, video printers, laser disc players, video CD (compact disc) players, video CDs (compact disc) featuring sports, DVD (digital versatile disc) video players and recorders, color video systems for large-scale display, comprised of video projector, audio speakers, cable television systems, namely, converters and transmitters, hard disk drivers. video imagers, electric optical display boards, multi-purpose electric display systems, comprised of LED (light emitting diodes) monitors and screens, closed circuit video equipment systems, comprised of cameras and monitors for video surveillance, DVDs (digital versatile disc) featuring sports, television cameras, video switchers, electronic editing controller, light emitting diode display; optical-disc machines and apparatus, namely, optical disc drives, optical disc recorders, optical disc players, optical disc changers, blank optical discs; communication machines and apparatus, namely, facsimile transceivers, transceivers, telephones, cellular mobile telephones, carry case for cellular mobile telephone, telephone answering machines, private automatic branch telephone switching apparatus, global positioning system receivers, radio telephones; data processing equipment, namely, computers and computer peripheral devices, computers, word processors; IC (integrated circuit) memory cards

Dissemination of advertising matter via all media, namely, in the form of thematic messages centered on human values; promotion of products and services of third parties through sponsoring arrangements and license agreements relating to international sports' events; business management; business administration; providing office functions; promoting the goods and services of others by means of contractual agreements, namely, arranging for sponsors to affiliate their goods and services with an awards program, a sports competition and sporting activities and licensing agreements relating to international sports' events to enable partners to gain additional notoriety and/or image derived from those of cultural and sporting events, in particular international sporting events; promoting the goods and services of others by means of image transfer, namely, making the partners' products and services benefit from the notoriety and attractiveness of sporting events and competitions; rental of advertising space of all kinds and on all carriers, digital or not; business management services, namely, administration of competitions for the participation of national teams to an international athletic competition, and promoting the support to said teams with the public and the concerned circles by means of promotional campaigns in the media; business acquisition integration services; direct marketing advertising for others featuring database marketing; administrative, commercial and technical computerized file management; the provision of documentation, namely, direct mail advertising, dissemination of advertising matter, distribution of samples, document reproduction; advertising regarding commercial sales promotion of goods and services at the retail level; providing consumer product information regarding purchase of goods and services on-line via the Internet and other computer networks; maintenance of computerized databases; computerised file management, namely, digital file management comprising a portfolio of images and video sequences intended for use under license in traditional advertising and in the promotion of behavior, namely, moral advertising

Telecommunication services, namely, local and long distance transmission of voice, data, graphics by means of telephone, telegraphic, cable, and satellite transmissions; television broadcasting; communications by mobile telephones; communications by electronic computer terminals; providing access to databases and Internet related telecommunications networks; communications by a communications system consisting of teletypewriters connected to a telephonic network to send and receive signals; communications by telegraph; communications by telephone; communications by facsimile; paging by radio; communications by teleconferencing; cable television broadcasting; radio broadcasting; press and information agency services, specifically, transmission of news including sports results and entertainment; other message transmission services, specifically, delivery of messages by electronic means; broadcasting of a commercial site on the Internet; streaming of radio and television programming and broadcasting services provided via the Internet; electronic messaging; providing access to computer bulletin boards, and real-time chat forums for transmission of messages among users concerning sports and entertainment; transmission of messages and images via computer; providing access to telecommunications channels for home and office tele-shopping services via computer and/or interactive communications technologies; telecommunication of information including web pages, computer programs and any other data, specifically, data transmitted by electronic communications network; electronic mail services; providing user access to the Internet; providing telecommunications connections to the Internet or databases; providing access to digital music web sites on the Internet; providing access to MP3 web sites on the Internet; delivery of digital music by telecommunications; rental of access time to a central database available on the Internet. providing access to search engine databases; management of chat forums on the Internet for transmission of messages among computer users concerning sports and entertainment; rental of telecommunication lines for access time to a central server database; rental of telecommunication lines for access time to a computer database; simultaneous broadcasting of films and of video and sounds recordings via electronic communications networks; providing e-mail services; wireless data messaging service, particularly service that enable a user to send and/or receive message through a wireless data work; one-way and two-way paging services; electronic transmission of data, images, audio, video and documents, including text, cards, letters, messages, mail, animations and electronic mail, over local or global communications networks, including the internet, intranets, extranets, television, mobile communication, cellular and satellite networks; electronic transmission of computer software over local or global communications networks, including the internet, intranets, extranets, television, mobile communication, cellular, and satellite networks; providing access to databases and local or global communications networks, namely, the Internet, intranets, extranets, television, mobile communication, cellular, and satellite networks; message transmission and relay services, namely, electronic transmission of messages; telecommunication services for the dissemination of information by mobile telephone, namely, the transmission of data to mobile telephones; mobile telephone communication services; electronic transmission and reception of voice communication; communication services, namely, transmission of data by telecommunications networks, and multimedia communications networks; rental of access time to global computer networks. transmission of data, images, audio, video and documents, including text, electronic cards, letters, messages, e-mail, animations and electronic mail, over local or global communications networks, including the internet, intranets, extranets, television, mobile communication, cellular and satellite networks

Organizing international community sporting events, television show production in the field of sporting entertainment; organization of lotteries; betting and gambling services relating to or in conjunction with sport; organization of international community sporting events; organization of sporting competitions, namely, aquatics, archery, athletics, badminton, basketball, boxing, canoe/kayak, cycling, equestrian, fencing, football, golf, gymnastics, handball, hockey, judo, modern pentathlon, rowing, rugby, sailing, shooting, table tennis, tae kwon do, tennis, triathlon, volleyball, weightlifting and wrestling, competitions; management of sporting facilities, namely, providing sports facilities; rental of audio and video equipment; production and distribution of motion picture films; production of video tapes and audio sounds recordings; rental of films and video tapes and sounds recordings; rental of interactive education and entertainment videotapes in the field of sports; production of radio and television programs featuring coverage of sports and sporting events; radio and television program and video tape production services; production of animated motion picture films; production of animated television programs; seat booking services for shows and sporting events; timing of sports events; on-line gambling services; providing of games over the Internet, namely, on-line computer games; providing of raffle services in the nature of a lottery; providing information relating to sports entertainment and education, provided on-line from a computer database or the Internet; electronic games services provided by means of the Internet, namely, providing on-line computer games; providing on-line electronic publications, namely, publication of electronic magazines and newspapers; publication of electronic books, reviews, journals, magazines, texts other than publicity texts. on-line publication of electronic books, reviews, journals, magazines, texts other than publicity texts; providing non-downloadable digital music on the Internet via a global computer network; providing non-downloadable digital music by means of MP3 Internet web sites on a global computer network; providing sport records and statistical information in connection with sports and sporting events; leasing of recorded sound and images, namely, audio, video and photographic archives relating to sport competitions and related events, audio production services; providing information in the field of sports, namely, providing sporting results; providing information related to sporting events provided on-line from a computer database or from the Internet; music publishing and production services; providing non-downloadable digital music, namely, music from the opening and closing ceremonies of international sporting events, via the Internet; providing statistical information in relation to sports results and audience ratings for sports competitions; film production; entertainment services in the nature of theatre productions; presentation of live show performances; movie theatres; organization of cultural shows; movie studios; news reporters services; providing on-line non-downloadable publications, in the nature of books, magazines, reviews in the field of sports; arranging and conducting ceremonies relating to the presentation of prizes and awards for achievement in sports

Scientific and technological services and research and design relating thereto in the field of medical and pharmaco-toxicological science and testing; industrial analysis and research services in the field of medical and pharmaco-toxicological science and testing; laboratory analysis in the field of medical and pharmaco-toxicological science and testing; design and development of computer hardware and software; creation and maintenance of computer data bases and computer programs; hosting the web sites of others on a computer server for a global computer network; providing search engines for the Internet; recovery of computer data, namely, images, documents and of audio and video data, including texts, cards, letters, messages, mail, animations and electronic mail, via local or global communication networks, including the Internet, intranets, extranets, television, mobile communication networks, cellular networks and satellite networks; industrial product research, development and testing in the field of sport; scientific research in the field of sports

Legal services, including initiating legal proceedings destined to prevent or fight counterfeiting and ambush marketing; licensing of intellectual property rights; security services for the protection of property and individuals in the framework of organizing cultural and sporting events and competitions