The mark consists of an orange palm tree outlined in black attached to an orange and black outlined beach design. Under and to the right of the tree is a cartoon style green with black outlined coconut in the form of head that has a white ragged area at the top of the head, with a black and gray pirate hat and black eye patch and strap over the right eye. The left eye is in a black diamond shape with a white dot in the center. There is an orange shrimp with a black eye and small white stripe coming out of the upper side of the head opposite of the hat. The words "EL COCO PIRATA" are to the right of the head, shrimp and tree, with "EL COCO" in green with a black outline, and "PIRATA" in orange and black outline. Over and entwined with the letters "T" and "A" of "PIRATA" is an orange with black outlined cartoon octopus which also has white and black diamond shaped eyes. The words "MARISCOS ESTILO SINALOA" is in green with black outlines under beach design. The entire mark in on a transparent background.