The mark consists of the word "INVENT" in dark grey letters, with a hollowed out image of a light bulb in between the letters "I" and "N" which cuts in slightly into both letters. Below this word are seven squares aligned horizontally, each square is shaded in a different color, going from the left to the right, orange, green, blue, red, blue, green, orange. Each square holds one letter of the word "PALOOZA", the letters of which are hollowed out in the squares. The color white represents background, outlining, shading, and/or transparent areas and is not part of the mark.