The mark consists of a silhouette of a man's face in gold with a black mustache and gold derby hat inside of a black diamond. Above the man's face, black silhouettes of a historical civil war cannon facing left, with a black horizontal line on each side at the center point. Below the man's face, "SUNDANCE KID" is written across two lines in a stylized format with a gold forefront and black shadowing. On the second line, "SMALL" is written in black to the left of "KID" with black horizontal lines above and below the text. "BATCH" is written in black to the right of "KID" with black horizontal lines above and below the text. Below "SMALL," "KID," and "BATCH," the wording "SPICED RUM" is written across two lines in a stylized red/maroon text with a black & white 3D outline. Below "RUM," the phrase "LEGENDARY TASTE" is written in white font inside of a black rectangle. The designs and text appear on a burnt orange/yellow background with blackened edges around the perimeter.