Computer software for creating and managing customer, partner and employee incentive, reward and redemption programs; computer software that uses gamification elements for creating, managing and tracking customer, partner and employee incentive, reward and redemption programs; computer software that uses gamification elements to improve organizational and workforce engagement for recruitment, onboarding, customer service, training, collaboration, promoting competition, employee and group goal setting, tracking sales history, job performance feedback, and job performance achievement purposes; computer software for hosting, managing, developing, and maintaining applications, software, and websites of others in the fields of social networking, customer service and training, customer relationship management, tracking sales history, collaboration and management; computer software for use in database management in the fields of customer service and training, customer relationship management, tracking sales history, collaboration and management