The mark consists of the wording "RUM & COLA RAPIDITO CUBA LIBRE" represented in stylized font, and design elements consisting of a white-colored silhouette graphic representation of a tall glass containing white silhouette representations of a drink with a bent straw and a lime slice perched on the glass rim. The white-colored silhouette graphic is superimposed upon a red triangular shape. The wording "RUM & COLA" appears in white stylized font superimposed upon a small red-colored circle housed within a circular, perforated gold-colored seal with a white-colored border as background. The wording "RAPIDITO" is located below the wording "RUM & COLA" and gold seal design elements and appears in a canted position in red stylized font with white and blue outline shading and featuring a wavy red bar and two circles immediately below "RAPIDITO" also with white and blue shading. Below "RAPIDITO" appears the wording "CUBA" in red stylized font with white and blue shading and a blue horizontal bar across the top and bottom of "CUBA". The word "LIBRE" appears in blue stylized font superimposed over the word "CUBA", thereby intersecting the center horizontal portions of the letters in the term "CUBA", wherein a red star is located in front of, and at the end of, "LIBRE". The red triangular shape, the wording "RUM & COLA" and the perforated seal design, and the wording "RAPIDITO" also are superimposed upon a blue-colored V-shaped tab in the nature of a downwardly pointing tab shape at the bottom end of a blue geometric shape which overlaps and exposes a visible portion of a red-colored downwardly pointing V-shaped tab, being all further superimposed upon a white oval background, surrounded by a red oval-shaped border containing a succession of white dots, further surrounded by an oval-shaped border comprising a series of successive red dots. The aforementioned literal and design elements are further superimposed upon a rectangular background that contains alternating yellow and blue vertical lines and bands, and at the top and bottom of the rectangular background is a horizontal bar with red background with white dots connected by white bars and a horizontal blue line.