Arranging and conducting incentive award programs to encourage the frequent, continued and effective practice of physical exercise; Consulting services in the fields of fitness and exercise; Entertainment services, namely, contest and incentive award programs designed to reward program participants who exercise, make healthy eating choices, and engage in other health-promoting activities; Health club services, namely, providing instruction and equipment in the field of physical exercise; Personal training provided in connection with weight loss and exercise programs; Physical fitness studio services, namely, providing group exercise instruction, equipment, and facilities; Providing a web site featuring information on exercise and fitness; Providing a website featuring information on exercise and fitness; Providing assistance, personal training and physical fitness consultation to corporate clients to help their employees make physical fitness, strength, conditioning, and exercise alterations in their daily living; Providing assistance, personal training and physical fitness consultation to individuals to help them make physical fitness, strength, conditioning, and exercise improvement in their daily living; Providing classes, workshops, seminars and camps in the fields of fitness, exercise, boxing, kick boxing and mixed martial arts; Providing fitness and exercise facilities; Providing fitness and exercise studio services, namely, pilates instruction and training; Providing fitness and exercise studio services, namely, providing pilates apparatuses and tennis training equipment; Providing general fitness and mixed martial arts facilities that require memberships and are focused in the fields of general fitness, exercise, and mixed martial arts; Providing information in the field of exercise training; Providing information on physical exercise; Providing physical fitness and exercise service, namely, indoor cycling and yoga instruction