Promoting awareness in the business community of the value of effective marketing and advertising; providing recognition and incentive by way of awards and award ceremonies honoring excellence and effectiveness in the field of marketing and advertising communications; conducting and preparing studies on the subject of effective marketing and advertising campaigns; Providing an Internet website, featuring information and materials in the field of effective marketing and advertising campaigns, namely, case studies, published award winning cases, published award winning videos, and published case credits; Business research services namely, development and publishing of performance rankings measuring the effectiveness of marketing and advertising campaigns and general marketing communication programs, based on performances in award competitions and statistical analysis thereof