The mark consists of the stylized wording "SONS OF SEVENTIES" in black lettering appearing in the design of an inverted upper rocker, over the design of a grim reaper in white, gray and black. The reaper is carrying a sickle in red and gray with black outlining, wearing a red cap with black outlining with the stylized wording "70'S" on the brim in black lettering and wearing sneakers in white and gray. The reaper is riding a minibike in red, white, black and gray with the upper rocker and reaper and bike design are all over a white background with black outlining. The stylized wording "SG" in black lettering within a black square are to the right of the reaper and bike designs with the stylized wording "MONTEREY CA" in black lettering inside the design of a rocker in white with black outlining below the aforementioned.