The mark consists of "AdvisorTLC" italicized and written in Eras Bold ITC, the "V" in advisor is curved at the bottom much like a U, and is shaped like a horseshoe. The "i" in "Advisor" is cut at a 45 degree angle at the top of the "i", making it come to a point on the right upper side. Above the "i", instead of a period, it is replaced by an arrow which is pointing to the right, that fits in the removed 45 degree area of the "i". "Advisor" is followed in all capital letters by "TLC", italicized. The "T" upper left side is touching at the point of the r which is at the end of "Advisor" just above the top right curve of the r. The "L" in TLC is connected to the right side of the top of the T, and has the curvature matching the "C" in its lower right corner cut out, followed by the "C" not connected but closely sitting next to the "L".