The mark consists of The words FireHouse in all capital letters the word Fire in orange and the Word House colored black with a red outline around each letter, a firefighter maltese cross including a red circle with a yellow outline along the center circle, and four red v-shaped individual cardinally oriented elements also with yellow outlines, joined at the vertex, leaving the tips spread outward symmetrically, the word STORE in black within the northern pointing v-shaped element and the word PROTECT in black within the southern pointing v-shaped element, and a fire fighter helmet placed in the foreground, and a pair of crossed firefighter axes centered above the cross and behind the helmet, the words SELF STORAGE in black placed below the maltese cross with a red outline around each letter.