The mark consists of the stylized wording "KONA DOGS" in white with black shadow trim on a tan banner with black trim; the wording "HOT DOGS BENEFITING SHELTER DOGS" is in black below the banner; a stylized image of a Golden Retriever dog giving the thumbs up sign is in gold with light gold, brown, and black shading; the dog image has white teeth with black accents, a red tongue with dark red shading, a black mouth, black whisker marks, a black nose with a white accent, and two black eyes with white accents; the dog is holding the hot dot sandwich outlined in black, with a red hot dog with light red accents, a tan bun with dark tan shading and black seed markings, and yellow mustard in a wavy line design on top of the hot dog; the dog image is on top of a dark red background with four flower designs behind the dog; the two lower flowers to the left and right of the dog image are outlined in black and the petals of the two lower flowers are dark purple in the center, followed by red stripe markings, and followed by purple markings on the outermost parts of the petals; the two upper flowers to the left and right of the dog image are outlined in red and the petals of the two uppermost flowers are red in the center and followed by purple markings on the outermost parts of the petals; the stamens of the flowers are purple, red and tan; the color white surrounding the design merely represents the background.