The mark consists of all letters are capitalized and written in a stylized font. The word 'THE' appears at the top of the trademark and is centered above the word 'STANDARD'. The word 'STANDARD' is in raised text, meaning it is raised from the background. 'STANDARD' begins at its most raised and decreases, becoming more flat until the letters 'ND' which are flat. The letter's 'ARD' increasingly raise and are proportionally raised to the letters 'STA'. The word 'BARBERSHOP' is centered under the word 'STANDARD' and also contains raised text. It also ascends from the letters 'BARB' plateauing at the letters 'ER' and then descending in the letters 'SHOP'. The phrase 'FOR DISCERNING GENTLEMEN' is in all caps below 'BARBERSHOP' and is centered. Finally, the phrase 'ESTD. 2015' is centered at the bottom, italicized and in a semi-circle. The text is placed on a badge.