The mark consists of a brown cookie with wavy edges outlined in pink, white, brown, then white, with the words "COOKIE COW" in black outlined in white then pink in the top half of the cookie and the words "ICE CREAM SANDWICH" in black outlined in white in the bottom half of the cookie; inside the cookie is a white circle with a wavy border in the shape of the outline of the cookie inside of which is a cow's head in black and white with a pink nose and black nostrils and small black shaded circles and ovals around the cow's head.