The mark consists of the stylized wording "GELATI CECCHI - IL GELATO DEL NONNO - CECCHI 1936" and design. The design consists of a rectangle with white and beige vertical background stripes. Within the rectangle at the top is the wording "IL GELATO DEL NONNO" in red curved font above a yellow and light yellow scalloped background with a boy superimposed on the yellow background. The boy's back is turned and he looks over his right shoulder. The boy is wearing a small cap that is red, light brown and black. The boy's hair is light brown, complexion is beige, the facial features are outlined in black and the lips are red and pink. The boy is eating a bar of gelato that is brown, light brown, white and black. The boy is wearing a light green jacket, trimmed in dark green with a red cuff. The pants are dark brown. The boy is carrying a rucksack that is light brown and dark brown. The term "GELATI" is red and appears on the bag above the term "CECCHI" that is blue and outlined in black. Superimposed over the lower portion of the boy is the term "CECCHI" in red above the year "1936" in red.