The mark consists of the words "WireMasters ELECTRIC" with "Wire" in bold grey font with an initial capital letter and "Masters" in bold blue font with an initial capital letter. "Wire" and "Masters" are joined together as one word. The word "ELECTRIC" is in blue font in all capital letters. The mark further consists of a frayed and severed grey wire cable with blue casing connected on both ends by a blue spark of electricity, and is situated below the word "WireMasters" and above the word "ELECTRIC." A caricature repairman is positioned to the right of the wording. The caricature appears from the chest up and is wearing a white undershirt and a blue short-sleeve shirt with white stripes and white buttons. The shirt has a collar, and a triangular portion of the white tee shirt worn by the caricature is visible directly below the caricature's neckline. The shirt also has the name tag of "KENT" spelled in black bold all capital letters above the front pocket on the left side of the caricature's shirt, and above the front pocket on the right side of the caricature's shirt are the words "WireMasters ELECTRIC" with "Wire" in white color, "Masters" in blue color, and "ELECTRIC" in white color. A stylized portion of the United States flag in red, white and blue is visible directly below the right shoulder of the caricature on the shirt. The caricature has beige skin, short brown hair, brown eye brows, brown eyes, white teeth, a red tongue, and is wearing black glasses. The caricature is smiling with his mouth open and is giving a "thumbs-up" gesture with his right thumb. In his left hand, he is gripping a yellow lightbulb at the base of the lightbulb. The mark is underscored by a blue horizontal line which bisects the caricature and upon which the caricature's left elbow rests. The additional white in the mark is background only and is not claimed as a feature of the mark.