Platform as a service featuring computer software platforms for creating and administering fitness challenges, for storing, reporting, monitoring, uploading and downloading sport and fitness training and activity-tracking device metrics and data, and for distributing rewards for a challenge program within the health, fitness, and wellness field; Platform as a service featuring computer software platforms that enable individuals to assess, manage, and track their health status and participation in wellness initiatives, namely, information relating to health risk assessments, health screenings, health coaching, fitness and health challenges, health results trackers, and health programs in the fields of fitness, nutrition, and health