The mark consists of a design and the stylized wording "LA MORENITA BRAND". The design is of a green single-lined circle. Inside around the edge of the circle is a pattern consisting of green single-lined diamonds. These elements fade away towards the center of the circle. Inside the diamonds on the left and right sides are smaller shaded green diamonds. Also inside the diamonds on the top and bottom are green single-lined diamonds within which are smaller shaded green diamonds. In the center of the circle on the left side is a yellow five-pointed star outlined in red with a red shadow to the right of which is a red vertical line. In the center of the circle on the right side is a yellow five-pointed star outlined in red with a red shadow to the left of which is a red vertical line. Above the center of the circle is the green wording "LA MORENITA BRAND", and "LA MORENITA" is larger than "BRAND". Above this wording inside the top of the circles is a shaded oval with a red single-lined border. At the bottom and outside of the oval, on its left and right sides, are red swirls. Inside the oval is a portrait of a brown-skinned woman wearing a white shirt, a two-stringed green necklace, and white earrings. The woman has white teeth, brown and white eyes, her lips are red, and her dark brown hair is placed over her left shoulder. The woman's portrait is placed on a blue background. The white in the background and in the interior of the circle is not claimed as a feature of the mark.