The mark consists of stylized wording MY BOWCHIC with the term MY in the color dark orange above the term BOWCHIC and with the term BOWCHIC in the colors dark orange, white and brown. Specifically, the letter B in BOWCHIC is formed by a vertically arranged design of a bowtie with dark orange sides and a brown centerpiece. Each dark orange side of the bowtie features a white circular center. The remaining letters of the term BOWCHIC, i.e. OWCHIC, appear in the color brown. Underneath the term BOWCHIC appears the term boutique in smaller dark orange letters underlined with a dark orange line. Underneath the underlined term boutique appears the wording, where neck designs separate you from the crowd, in the color brown and contained within quotation marks.