The mark consists of the phrase WING IT! in white capitalized letters with thick, black outlines. The top edge of the phrase is arched, so that the letters get slightly smaller on either side of the sign. Below WING IT! is an orange ribbon banner, with a black outline and a dark black shadow, extending up and rightwards. Inside of the banner is the phrase THERE'S ONLY ONE WAY TO DO IT, in lower case letter and a stylized, ornamental font in white. Below the ribbon banner, on the right side is the phrase A JAB VENTURES, INC. COMPANY, in black, standard font, where the JAB I and C are capitalized. On the left side of the phrases and the ribbon is an image of a cream color rooster. He has a red comb, with lighter and darker shades of red, a bill with different shades of orange, and a red wattle. His feathers are cream, and beige. His feet are orange and have white claws. The tail of the rooster is made up of three feathers which are dark pink on top and red on the bottom portion of the feathers. The rooster is wearing sun glasses, with dark grey frames and light and dark blue striped lenses. His wings are crossed in the font of his chest. The beige color of the background is not claimed as a feature of the mark.