Software as a service (SAAS) services, namely, hosting software for use by others for capturing, analyzing, and generating data associated with communications; software as a service (SAAS) services, namely, hosting software for use by others for capturing, analyzing, and generating data associated with electronic communications namely, telephone-based communications, text-based communications, instant message-based communications, and social media-based communications; software as a service (SAAS) services featuring software for capturing, analyzing, and generating data associated with communications; software as a service (SAAS) services featuring software for capturing, analyzing, and generating data associated with electronic communications, namely, telephone-based communications, text-based communications, instant message-based communication, and social media-based communications; software as a service (SAAS) services featuring software for capturing and analyzing content of communication and generating useable data based on the analyzed content; data automation and collection service using proprietary software to capture and analyze content of communications; data automation and collection service using proprietary software to capture and analyze content of electronic communications, namely, telephone-based communications, text-based communications, instant message-based communications, and social media-based communications, and generate useable data based on the analyzed content; automation and integration of data, namely, data encryption and conversion of electronic data in the fields of in sales, marketing, and customer service; automation and integration of data, namely, data encryption and conversion of electronic data in the fields of customer engagement in sales, marketing, and customer service