Computer hardware and software for fitness coaching and setting activity goals; computer hardware and software for navigation; pedometers; electric and electronic sensors; acceleration sensors; eyewear and eyewear accessories, namely, straps, neck cords and head straps; personal electronic devices and software for detecting, monitoring, organizing, storing, receiving, transmitting, manipulating, reporting and sharing activity, sport, fitness, health and sleep information; personal electronic devices for recording, organizing, transmitting, manipulating, reviewing, and receiving text, data, images and audio files relating to health and wellness; computer software for use in creating, enhancing, modifying, transmitting, receiving, exchanging, storing and synchronizing information, messages, audio and video data and files, multimedia files, electronic photographs, photographic and graphic files and images; electronic receivers and transmitters for capturing electronic fitness data; Medical devices, namely, electronic devices and software for sensing and monitoring activity, sleep, and other health indicators, sold as a unit; portable and wearable medical apparatus for detecting physiological conditions, namely, sleep apnea, sleep disorders in a person in a person; portable and wearable medical apparatus for detecting rapid eye movement and other physiological conditions in a sleeping person indicative of dreaming; body fat monitors, blood pressure monitors, heart monitors, pulse rate monitors, oxygen monitors, sleep monitors for measuring movement, breathing, heart rate and sleep levels, respiration monitors; Bracelets, rubber, plastic or silicone wristbands in the nature of bracelets, watches, jewelry, clocks; horological and chronometric instruments and cases therefor; Clothing and apparel, namely, tops, bottoms, shirts, pants, headwear, footwear, underwear, sleepwear, jackets, vests, belts, scarves, wristbands, gloves, surf wear, ski wear; Coaching in the field of fitness, namely, providing online fitness coaching and exercise programs; arranging of contests to encourage people to be more healthy and active; arranging of contests; providing an d supporting award programs, contests and incentives to encourage people to be more healthy and active; entertainment services, namely, contests and incentive award programs designed to reward program participants who exercise and reach various health and fitness goals; providing information in the field of exercise and fitness; physical fitness consultation; consulting services in the field of fitness and exercise; Consulting services in the fields of computer hardware and software, namely, sensor fusion firmware, communications hardware and software, and smartphone applications; consulting services in the fields of data science, computer networking and cloud infrastructure; product research and development; computer services, namely, computer programming services; computer modeling services; Providing health information and consultation in the field of sleep; providing online information in the fields of health, nutrition, and sleep; providing and supporting programs to encourage people to be more healthy and active; computer hardware and software; electronic devices; online services; consulting services; computer services