The mark consists of literal elements, "Sugar Mama", in dark brown cursive lettering followed by "Desserts", in dark brown print. The design element of the upper half of an attractive lady with dark brown hair wearing a white hat with a pink and dark brown apron/shirt with white polka-dots sits on top of the lettering "Sugar Mama" "Desserts". In her right hand, the lady holds the design element of a chocolate ice cream cone colored in light brown. The lady and the literal elements are surrounded by three circles. The innermost circle consists of dark brown dots. The middle circle consists of a solid pink line. The outermost circle consists of a solid dark brown line.