The mark consists of a stylized howling blue wolf with white wave marks on its side and black feet, a red bandana with white stars tied around the wolf's neck, and the wolf is looking up and howling at a deep-yellow moon with black-outlined white popped-corn kernels. Above and along the contour of the moon appears the wording "HOWLIN' GOOD POPCORN!" in black upper and lower case lettering. The wolf stands on a deep-yellow, rounded-cornered rectangle outlined in black and containing the words "WOLF RIVER POPCORN CO." in the color black. Each design element of the mark is outlined by a thin black line.