The mark consists of a rectangular shaped box with a white border inside of which is a yellow border inside of which is a rectangular shaped box with the acronym "T.I.C.K." in large white letters across the box against a green background and with the black silhouettes of a group of children jumping and playing along with a silhouette of a dog and a butterfly, below which, against a black background displaying the tops of blades of grass, appear the words "Take Initiative Check Kids" in white block upper and lower case letters, with two yellow ticks, one on each side of the wording.