Providing online information in the field of marketing and advertising via computer systems and databases used through an online portal to help users determine the cost and effective media value of a product placement; advertising, marketing and publicity services, namely, promoting the goods, services and brand identity of others through television, film, radio, print, audio, video, digital and on-line media; business networking services, namely, providing clients with access to placement opportunities and facilitating and coordinating placements; promoting the goods and services of others by arranging for brands to affiliate their goods and services with celebrities and entertainment events; providing comprehensive business metrics and reports to clients to enable them to track performance and effectiveness of advertising and product placement based on data from third-party data providers or in-house information; providing business data analysis of reports of advertising and product placement performance and effectiveness