The mark consists of labeling with a blue background, a stylized drawing of a windmill and the name "DUTCH BROS" in silver and perpendicular to the top of the label; the word "REBEL" in large silver letters outlined in black, blue, and black and perpendicular to the top; the word "BLUE" in smaller blue letters placed in the horizontal section of the "R" in "REBEL"; the words "SUGAR FREE ENERGY" in silver outlined in black and perpendicular to the top; a stylized drawing of a man's head in blue outlined in black, with wind-blown hair, a mustache, sunglasses, and ear plugs in darker blue outlined and highlighted in black; the head is overlain by the "L" in the word "REBEL"; under the head are two concentric circles in black; the words "GET UP EARLY STAY UP LATE CHANGE THE WORLD!" in black are along the bottom portion between the circles, with each phrase separated by a small "x" in black; a series of small "x's" in black is in the top portion between the two circles; the dotted lines represent the outline of a can, the shape of which is not being claimed.