The mark consists of labeling with a black background, a stylized drawing of a windmill and the name "DUTCH BROS" in silver and perpendicular to the top of the label; the word "REBEL" in large silver letters outlined in black, blue, and black and perpendicular to the top; the word "BLUE" in smaller blue letters placed in the horizontal section of the "R" in "REBEL"; the words "ENERGY DRINK" in silver outlined in black and perpendicular to the top; a stylized drawing of a man's head in blue-gray outlined in black, with wind-blown hair, a mustache, sunglasses, and ear plugs in blue outlined and highlighted in black; the head is overlain by the "L" in the word "REBEL"; under the head is a circular area in blue-gray with an inner circle in black; the words "GET UP EARLY STAY UP LATE CHANGE THE WORLD!" in black are along the bottom portion of the outer section of the circular area, with each phrase separated by a small "x" in black; a series of small "x"'s in black is in the top portion of the outer section of the circular area; the dotted lines represent the outline of a can, the shape of which is not being claimed.