Marketing services, namely, conducting consumer tracking behavior research and consumer trend analysis by analyzing proprietary consumer data of a retailer or advertiser and third party consumer data, providing an interface specific to the retailer or advertiser for consumers to interface with a campaign of the retailer or advertiser, and providing an interface for enabling real time management of the campaign by the retailer or advertiser

Loyalty program payment processing services provided via an interface specific to a retailer or advertiser for consumer purchases made from the retailer or advertiser; Payment processing services, namely, credit card and debit card transaction processing services provided via an interface specific to a retailer or advertiser for consumer purchases made from the retailer or advertiser; Providing electronic processing of credit card transactions and electronic payments provided via an interface specific to a retailer or advertiser for consumer purchases made from the retailer or advertiser via a global computer network