Providing software as a service (SAAS) services featuring business services providing computer databases regarding the collection of purchase and sale data of a variety of products for sports and entertainment properties for business purposes; software for aiding in the unification of customer data to provide insights into point of sale transactional data, website and application tracking, marketing automation platforms and social media platforms; consulting and advisory services in the field software as a service (SAAS) services for system implementation, customer analysis, market research, management strategy, marketing strategy, customer retention/service/success strategy and sales strategy, particularly specializing in the development and use of statistical machine learning models to predict consumer behavior and recommend optimal actions