The mark consists of a dark brown circle with a light brown outer border. Immediately inside the border is the light brown stylized wording "AUTHENTIC ARGENTINEAN PRODUCTS" on a dark brown background. Below the wording is another circular light brown border that demarcates the center of the dark brown circle. Two light brown horizontal lines divide the inner circle into three sections. The upper and lower sections feature arches of light brown square dots above a light brown semicircular shape on a dark brown background. In the middle section is the white stylized wording "GAUCHO" above the white stylized wording "RANCH" on a dark brown background. The white area surrounding the circle represents transparent background area and is not claimed as a feature of the mark.