The mark consists of a black circle with a medium brown reindeer head in the middle, with a white tuft of fur on its chest, black pupils, nose and mouth, whites on the eyes and a light shade of brown inside the ears. On the reindeer's darker brown antlers there are dark brown light strings wrapping along them and a red ball at the end of each side. The word "D-A-S-H-E-R" is written in white along the top of the circle from middle left clockwise to middle right. The hyphens are red, green, blue, green, red, in that order, from left to right. The word "LIGHTS" is written in white along the bottom of the circle from middle left counterclockwise to middle right.