The mark consists of the wording "SHANNON IRISH CREAM PRODUCT OF IRELAND ORIGINAL 17% ALC/VOL 1L LIQUEUR" in stylized fonts on a shaded rectangular label with a rounded top, curved corners and a rounded bottom with a lighter shaded border around the entire label. The word "SHANNON" appears at the top of the label underlined by two short lines, above "IRISH CREAM" in an arched shape, all surrounded by a border with a quadrilateral shape and a design of three stylized diamonds at the top of the quadrilateral border. Overlapping and partially obscuring the bottom line of the quadrilateral border is an oval-shaped image of a manor house and outbuildings surrounded by fields and forests and overlooking a body of water. The wording "PRODUCT OF IRELAND" appears to the right of the oval. The bottom portion of the lighter shaded border around the entire label contains "ORIGINAL" above two sets of two horizontal parallel lines that span the bottom of the label. Between the sets of parallel lines is the wording "17% ALC/VOL" followed by a dot and then "1L LIQUEUR" with nine small circles on both the left and right sides of this wording, each circle containing a design formed by two letters "S" positioned back-to-back.