Technological services, namely, the research, design and provision of online non-downloadable software applications in the fields of website optimisation, IT systems management, data management and analysis, user behaviour analytics, business analytics and intelligence, fraud and security prevention, governance, risk management and compliance, supply chain intelligence, reporting and the automating and personalising of content and data; technical support services, namely, technical administration of servers for others and troubleshooting in the nature of diagnosing server problems; Technical support services, namely, installation, administration, and troubleshooting of web and database applications; technical support services, namely the maintenance and hosting of databases for others and the monitoring of network systems; software as a service (SAAS) services, namely, hosting software for use by others for the review, management and analysis of information to enhance publishing material and deliver personalized content; Electronic data storage, data automating service using proprietary software to evaluate, analyze and collect service data; personalising of content and data in the form of customized web pages and data feeds; technical advisory and consultancy services for all of the aforesaid services