The mark consists of a dog head design with the dog head in white with a black outline, black freckles, black eyebrows and a black nose with a white spot on it, wearing eyeglasses with blue and white lenses and black and white frame, which appear in an inner concentric blue circle with a black border; the stylized word "BEN'S" is in yellow with a black border at the top of an outer concentric red circle with a black border; the stylized word "BARKETPLACE" is in yellow with a black border at the bottom of an outer concentric red circle with a black border; dog paws appear in black within the outer concentric red circle to the right and left of the dog head.