Customer loyalty services for commercial, promotional and/or advertising purposes in the field of financial and documentation services, check cashing services, issuance of money orders, electronic funds wire transfer services, utility bill payment services, electronic remote check direct deposit services, credit and debit bill payment services, installment loan services, currency exchange services, check cashing, money lending, money transfer services; Promoting the sale of financial and documentation services, check cashing services, issuance of money orders, electronic funds wire transfer services, utility bill payment services, electronic remote check direct deposit services, credit and debit bill payment services, installment loan services, currency exchange services, check cashing, money lending, money transfer services through arranging and conducting customer incentive award programs