Arranging and conducting incentive reward programs to promote the sale of retail merchandise of others; Promotion of retail and consumer brands on behalf of third parties; Online bonus incentive programs for customers to promote the sale of products and services of others; Administration of an online incentive program that provides rewards in the form of merchandise, coupons and gift cards based on participant activity; Providing incentive award programs for customers through the issuance and processing of award points for use of the website and applications, including using internet search tools, watching videos and other promotional material, and shopping; Promotional services, namely, distribution of gift cards, coupons, and merchant funded rewards for others; Promotional services for inducing the purchasing public to buy the goods of others through a promotional gift card redemption program, namely, collection and distribution of points for purchases and redemption from participating merchants; Administration of a discount program for enabling participants to earn and redeem rewards points for using website services and providing feedback on various promoted material; Advertising, marketing and promotion services for goods and services of others through the dissemination of advertising materials in the nature of online videos; Consumer loyalty programs for commercial, promotional, and/or advertising purposes in the nature of purchase continuity programs and discount programs, namely, creation and administration of a discount and rewards loyalty programs for enabling participants to earn and redeem rewards points that can be exchanged for gift cards of participating merchants; Advertising, marketing and promotion services; Providing incentive reward programs through issuance and processing of reward points for purchase of a company's goods and services; Arranging and conducting incentive reward programs through the use of digital media including mobile applications, web browser and other interfaces; Arranging and conducting incentive reward programs that allow users to accrue reward points and other benefits that can be exchanged for cash, gift cards, prepaid debit cards, airline miles and other items; Providing a platform in the nature of an incentive award program through an internet website on which publishers and advertisers can promote their goods, services and media through the awarding of reward points to consumers; Providing a digital marketplace at which users can spend reward points and use coupons on items offered by third parties